What in the heck do I mean by that?? Simple:
If you don’t have a website, you’re homeless online.
It always dumbfounds me when I discover – in today’s web-based culture – that a business doesn’t have a website. They’re missing, literally, a world of opportunity. Even if you aren’t “homeless online” right now, it could be very easy to find yourself in that unfortunate position very quickly. Let me explain…
It all has to do with Facebook. You’ve heard about it, right? Of course you have… Over 500 Million users log over 700 Billion minutes on Facebook every month. More than 250 million active users currently access Facebook via their mobile phones. More than 2.5 million websites have integrated with Facebook.
Impressive, right? Well, there’s a camp of web marketers out there right now who say Facebook is ALL you need to market and grow your business – whether online or traditional brick-and-mortar. In other words, Facebook can be the very foundation for your business.
Let me tell you, I couldn’t disagree more.
Yes, Facebook is HUGE and presents amazing marketing opportunities. I’ll be the first to tell you that and encourage you to add it to the very top of your online marketing mix. But “marketing” is the key word there.
Even if it’s you’re #1 – or even your ONLY – promotional endeavor, Facebook should be considered a way you market your business and engage with your customers. But it shouldn’t BE your business.
In traditional terms, making Facebook your business hub would be like setting up camp for your brick and mortar business in your local chamber of commerce. See? It doesn’t make sense.
You don’t have control over the changes Facebook makes. You don’t have control over whether or not Facebook is sold to Google for a gazillion dollars and then changes it right down to its very core. You don’t have control over the layout or whether some really cool feature you used yesterday suddenly vanishes into thin air.
You don’t have control over any of that because… it’s not yours!
By contrast, your website IS yours. It’s your home base online. Sure, it takes some time to get going. And yes, there are some start-up costs. But the key word here is “some.” It doesn’t have to take forever or cost a fortune. And when you’re done, you have an official, professional and dependable online home.
Now, I want to reiterate something… I’m not in any way bashing Facebook. You NEED to be on it to grow your business because, well, come on… those statistics are M-A-J-O-R. Besides, sound marketing wisdom says “Go where your audience is,” and it’s clear that ANY audience is on Facebook. Not to mention, marketing tactics are always changing and improving, so you just learn to roll with the punches.
But to depend on the unannounced and ever fluctuating changes of someone else’s platform as the foundation of your business? I don’t think so. Then again, being in control of my own business is why I created GFYD Member in the first place. So having a home of my own online – one that I know inside and out, can spruce up and revamp when I want to – just makes sense to me.
But what about you? Would you consider going “homeless online”? Or do you prefer staying in control like me? Share your thoughts by posting your comments below.
Go For Your Dream,
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