Writing SEO-Friendly Blogs
By Kimberly Bohannon on Jul 13, 2010 in SEO Tips
Writing SEO-friendly blogs is not only a necessary study for bloggers, it’s also a lot of fun.
Beyond concentrating on keywords and trying to get a specific density of those words on your page, writing in an SEO-friendly way helps you to stay focused on your topic. If you do it correctly, rather than writing a blog that reads like a bad attempt to use the same phrases over and over, you’ll end up with an entertaining, useful entry that will keep people interested and that the search engines will recognize as a legitimate resource that deserves indexing.
Your first step will not be writing. You’ll need to do some research to find out what keywords are best-suited to your blog. Remember that it’s better to be specific. As an example, if you were writing a blog about pet care, you’d be hard pressed to compete for that generic term. You’ll do better to pick a more specific term, such as “dog grooming”. In this example, you’d have to be even more specific to make the keyword useful, due to competition. To make it even more useful, you may choose something like “big dog grooming”. This significantly narrows down the competition.
You’ll need to include various permutations (different versions combinations) of that keyword phrase, as well. For example, you may include “dog groomer”, “dog groomers” and so forth. You can work these terms naturally into your content, which makes the article easier to read. It also doesn’t waste your reader’s time by serving them unintelligible, keyword-stuffed articles.
When you get good articles on your blog, remember to link them! Search engines look very favorably on sites that allow readers to actually surf the Internet, and linking to quality content—“quality” being the important word—will reflect well on your site.
You’ll need to submit your site for indexing to make sure that the search engines find it. You’ll also want to make sure that your keywords are included in the title of your site, the headings of the articles that apply and in your meta-tags.
Search engines will find you by your content, after a time, but submitting to the largest search engines is the best way to get ahead of the game. Most importantly, never try to “trick” a search engine by including keywords that don’t apply to your site; you’ll be removed from the indexes for good.
These are just a few SEO tips to make your blog search engine friendly. Remember, writing a SEO optimized blog post will help increase your chances of landing on the first page of the results when your potential prospect, or visitor, is searching for your specific keyword or keyword phrase.
Here are “10 Ways to Optimize Your Blog for Search” that I found while researching writing Search Engine Optimization friendly for your blog.
As always, please share your comments below. We’d love to hear from you.
~Kimberly
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